Marketing Madness

I find this so maddening. This article comes from one of the "latest headlines" from BBC world news. Here's an excerpt.

The images are by turns beautiful, violent, oblique and provocative - much like the book itself.

The text "She will have a son, and you will name him Jesus" is illustrated with a veiled Muslim. One verse has a photo of a pair of knickers draped over high-heeled shoes, sending you back to the passage to find out what it's really about.

The person behind this remarketing of holy writings is Dag Soederberg, a Swedish businessman. And contrary to expectations, he is not a Christian hoping to convert anyone. "I'm not on a mission from God," he explains. "I'm not particularly religious. I'm not telling anyone they should believe."

Find this article here.

This just makes me sick and angry. I'm sort of at a loss for words, so I'm not going to comment any further.